Benjamin Technologies

Account based marketing if a complex strategic approach that combines data, marketing automation, sales, marketing, programmatic and personalization tactics to engage and acquire your top targets.

BUILDING YOUR ABM STRATEGY

There is no one-size-fits all ABM as every enterprise brings their own challenges internally and each target market requires its own targeting techniques. Think of ABM as fishing with a spear instead of a net. We provide you with the right ABM strategy to identify and target your accounts with the greatest potential for conversions with synergy across your organization.

DATA IS WHAT DRIVES ABM

The first step in implementing a successful ABM strategy is to look at your organization’s current data to ensure it’s clean and provides the insights you need moving forward. We will recommend the right formula of third-party data providers and targeting tools to identify and track your accounts. You will gain continuous insights into each target organization’s company news, industry, technologies, departmental structures; corporate trees, contact profile information and engagements.

ADVANCED TARGETING

We have developed advanced targeting strategies to get your target accounts to know who you are, what you are selling and why they should go with you before your sales team even enters into the conversation. Here are some examples of advanced targeting options we can offer:

Targeting tradeshows your top accounts are going to without even being there.
Identify and utilizing corproate IP data to funnel accounts into personalized websites and Benjamin Technologies.
Developing content and collateral towards each of your top target accounts.
Programmatic advertising and geo-targeted campaigns at target’s corporate eadquarters or department offices to create awareness in advance of sales outreach campaigns.
ABM account team selection based on prior experiences and network connections into each targeted organization.
Marketing automation to create lead scoring and personalized funnel nurturing flows based off your top lists with real-time alerts of engagements across all of your sales and marketing efforts.