PPC Research
Identify Keyword Opportunities and Budget Planning
PPC Campaign Setup
Build Effective PPC Campaigns in Adwords and Bing
PPC Management
Your Adwords Specialist will Monitor & Improve PPC Results Every Month
YOUR ALL-IN-ONE PPC COMPANY, FROM CLICK TO CONVERSION.
PPC advertising works and every conversion starts with just one click. Our PPC management starts with knowing who is clicking, where they are clicking to and, most importantly, why are they clicking. Benjamin Technologies is a Google Partner and our team of Adwords specialist and Bing search experts are here to lend the expertise you need no matter the size of your campaign or your location. Understanding your customer from first click to conversion with the correct ROI, conversion and lifetime customer value allows to best manage your campaigns and for you to grow your business.
PPC STRATEGY – WE’RE DOING MORE THAN JUST KEYWORD PLANNING!
At Benjamin Technologies, we look at your entire funnel from finding new opportunities at the top to drive leads to keeping potential customers on the hook to buy from you later. Working with all leading marketing automation tools, we make sure that no leads are lost and your organization will have the full knowledge of every customer’s path from their first ad click to their last dollar spent. PPC advertising works and we use it to help your business from all angles including helping grow customers, uncover product opportunities, provide sales team insights or even aid in your decision to enter new markets.
THE Benjamin Technologies PAY PER CLICK MANAGEMENT PROCESS
Research
We start with a full review past performance to help set future performance objectives.
Keyword Insights
Using top agency tools, we can get insight into what is working, what is not and identify opportunities to grow.
Ad Copy
Working off our PPC research and SEO insights, we draft ad copy that is effective to increase click through rates and rank better with Google and Bing. We continually try new ad copy and keep your PPC ad campaigns fresh.
Benjamin Technologies
We design or help your team build Benjamin Technologies that increase conversions and boost your ad scores. Having the wrong landing page setup without the proper copy which correlates to each ad campaign can lead to lost revenue and wasted ad spends.
Competitor Keyword Analysis
We will determine what your competitors are doing, what keywords they are bidding on, which of their keywords are effective, how much they are spending and even get a good idea of how successful it is for them. We use this data to help become a fierce competitor ready to knock out the competition.
Audience Insights
Knowing your customer is an important step to success. We help uncover trends and habits that can be used to create segments and lookalike opportunities.
Cost-Per-Acquisition Optimization
We take CPA very seriously with a mindset that the more you gain and the less you spend the more likely you'll want to keep using us! We obsessively review and analyze budget, spend and performance to drive down your CPA and push the gains into new opportunities.
Attribution and Tracking
We believe knowing where PPC conversions are coming from and how they perform is as important as knowing where and how to find them. Our team will work with your developers to setup Google Adwords and Bing tags properly record each lead and conversion all the way through to your CRM. The next step is to know what they've done once they've converted, who is your most valuable customer, who spends the most and who comes back the most. We turn this data into an opportunity to revise initial lead spends and enhance performance leading to a better bottom line.
Lookalikes
Building off your best customers from both a conversion and performance standpoint will lead to more of the same customer when run through a lookalike audience campaign. Utilizing both PPC ads and social campaign tools, we can possibly find millions of similar customers within only a few data points from your own first-party data. Combined with third-party tools we can create campaigns which lead to lower costs per conversion and increase revenues by essentially finding your customers before they even search.
RLSA
Remarketing lists for search ads (RLSA) allows us to customize your ads for potential customers who have previously visited your site. We often gain the best conversion numbers at the lowest costs for you and consider this a "must-have" for any client. We help strategize your bids, ads and creatives to each audience and conversion goal. Imagine what you could do to virtually close a customer knowing they've been to your site and are ready to buy. We can!
SOME OF OUR PPC MANAGEMENT HIGHLIGHTS
Built a mega PPC campaign with over 43,000keywords for an international retailer driving growth of over 600% within one year. Dropping the cost-per-conversion from $30+ to below $4 leading to over 50,000 new customers.
Rebuilt PPC campaigns for a leading onlineplatform reducing costs by 25% while maintaining the same MQL lead levels.
Established a new RLSA campaign for a U.S. client leading to an increase of sales within three months which contributed to nearly 10% of all new sales within one year.
LET’S TALK ABOUT DIGITAL STRATEGY
At Benjamin Technologies, our team of experienced digital marketers are here to help your organization with a full range of services.
Please fill out the form below to let us know more about your company and learn how we can provide a digital strategy for your organization.