CONTENT IS KING AND THE FUEL THAT DRIVES ONLINE SEARCH
Our definition of Content Marketing is simple yet truthful in this day and age. It is also what we use to inspire us to write every piece of copy before it hits a pixel. Content marketing powers all of our client’s inbound marketing, is behind every SEO strategy, creates better social media, increases customer engagement and helps us run better PPC campaigns. Yeah, you could say content is definitely king!
CONTENT STRATEGY
Having a content strategy is unique for every type of business. What works for one may not work for others. Our experience of nearly 20 years in helping major brands, retailers, sports franchises and top online portals create content which engages their customer-base and drives viewers, awareness and leads. Your customized content strategy is based on what your goals are and how having the right content can help you achieve it.
CONTENT AUDIT
As an initial step, we look at what was done, how it was done and what results were achieved. We can try to repurpose or even eliminate any wasted content which can lead to negative results. We look under the hood and ask:
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Is the copy SEO optimized with relevant keywords?
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Was the content written to engage your audience?
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What were the means of distribution and awareness?
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Are the topics relevant to your business objectives and audience?
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What social media results were achieved?
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Did content lead to conversions and what was that value?
CONTENT CREATION
We research and plan your content calendar with our team of content writers and SEO specialists. Working with your team, we can draft effective content including:
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Weekly blog articles
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On-site copy
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Press releases
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Guest blogging
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Social media posts
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Video content
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Webinars
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Infographics
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Pitch decks
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Use cases
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Case studies
CONTENT MONITORING
We use only the top tools to measure your content’s effectiveness across the Internet. We also examine your content marketing ROI. We are always looking to gain new opportunities to develop new or more engaging content based off past results. You will be provided with updated metrics and insights to measure how we are doing and monitor your content’s effectiveness.
DIGITAL PR
Gaining maximum exposure now means getting your content and news into the right media, social influencer, journalist, blogger or Youtuber. Our expert marketers will promote and publish your content across various channels including both earned and paid media tactics. We take point for you by working with a network of PR agencies across the globe to get you the local awareness and media outreach you need.
SOME OF OUR CONTENT MARKETING HIGHLIGHTS
Gained over 10,000 new customers for aglobal startup with an effective Youtube Influencer campaign driving exposure to over 5 million viewers and raising brand awareness in a competitive market.
Developed the initial photography library for IHG hotel chain (InterContinental, Crowne Plaza & Holiday Inn) with images, videos and virtual tours across thousands of global properties.
Developed and produced the NFL’s first live online show with the Philadelphia Eagles Football Club promoting players, cheerleaders and fans on weekly basis during the season.
Produced hundreds of product videos for one of the largest online retailers working with top brands including Sony, Beats, Dell, Dyson, Panasonic, Delonghi and HP.
LET’S TALK ABOUT DIGITAL STRATEGY
At Benjamin Technologies, our team of experienced digital marketers are here to help your organization with a full range of services.
Please fill out the form below to let us know more about your company and learn how we can provide a digital strategy for your organization.